YouTube is a great online resource, it allows us as individuals to create our own content, develop our own opinions and spread our voice through video. I see it as the video version of Twitter.
This platform is hugely important to our social culture and our society. A great example of YouTubes creations is Soul Pancake. The media convergence from this is huge, they now have a book out and a multimedia production company all because of YouTube. Soul Pancake works to inform the world of “stuff that matters” as their tagline would like to put it. They have created their own network through YouTube creating different series of videos referring to a vast amount of issues. In terms of social impact they have raised over $2 million for charities supporting cancer research.
YouTube as a online resource allows audiences to be interactive and get involved by commenting or creating videos responding. Not only can we learn from this online platform we can also educate. It allows us to see into different cultures, different opinions and develop different ideas.
Vloggers have become the new TV stars due to this platform. My generation I feel is the key generation to this idea of ‘vlogging’ and the power of videoing yourself talking to a camera in your bedroom. Vloggers have created a new online social group and I feel YouTube does connect information and society at once.