NHK WORLD is the one of the examples of media convergence that I would like to introduce. NHK is the public broadcaster in Japan and NHK WORLD has integrated its television and radio shows which provide both Japanese and international contents ranging from news to cultural programmes since 2009. When the earthquake struck northeastern Japan in 2011, NHK WORLD delivered the live news to the world, which was “used by various broadcasting stations, until official feeds on NHK WORLD TV were distributed” (NHK WORLD, 2015).
Because of the convergence, both domestic and international users are able to access the TV and radio contents of NHK WORLD whenever they want or wherever they are. Considering the earthquake case above, it could be said that NHK WORLD played an important role to provide the world with information about the earthquake. Due to the convergence, the users and international broadcasters could gain information more quickly. In addition, according to NHK WORLD (2015), there were 5.4 million people who watched the streaming programmes for 4 days from the day of the earthquake via the iPhone application. This figure could show the media convergence have a major influence on the users.
To sum up, NHK WORLD, which I share for this week’s topic, examples of media convergence, influences not only users but also other broadcasters worldwide, judging from the earthquake case in 2011.
- BBC (2011). Japan earthquake: Tsunami hits north-east. BBC, 11 March. Available from http://www.bbc.co.uk/news/world-asia-pacific-12709598 [Accessed 16 February].
- NHK (2015). A History of International Broadcasting from Japan: 80 years of NHK WORLD 1935-2015, NHK WORLD Online. NHK WORLD. Available from http://www.nhk.or.jp/intl80th/en/chronology/service/online.html [Accessed 16 February].
- NHK (2009). NHK WORLD Home. NHK WORLD. Available from http://www3.nhk.or.jp/nhkworld/ [Accessed 16 February].