Radio Through the Internet

I came up with an example of convergence while doing my task for another module. For our module ‘Campaigning and Persuasive Skills’ we were asked to listen to BBC Radio 4’s ‘Today’ programme. ‘Today’ is an early morning radio program that covers news and current affairs, broadcasted from 6.00 am to 9.00 am Monday to Friday, and 7.00 am to 9.00 am on Saturdays. Our teachers want us to listen to this programme as it is setting the political agenda in the UK, however, it is obvious to them that we won’t get up at 6 am to listen to it. Thus, they recommended us to listen to it on demand. After they air every show is available on their website on the BBC iPlayer Radio so anyone can access it at anytime. This is an example of convergence as the BBC iPlayer gives you the opportunity to listen to radio through the internet. Thus, instead of accessing radio programmes via actual radios we listen to them using our laptops or even our phones. Most radio stations offer the opportunity of listening to their programmes online, it is a broadly spread example of convergence. Some stations even launched apps to make their programmes more accessible. I think being able to listen to programmes on demand is very helpful as people can listen to them even if they didn’t have time when they actually aired.


1 Comment

  1. I agree that the BBC iplayer is the one of the good examples of convergence. Through the iplayer, we are able to listen to the radio show whenever we want as you mentioned above. In addition, we probably find or realise our favourite radio programmes by chance through browsing the iplayer on Internet. I think this could broaden our horizons.


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