Henry Jenkins says ‘we are entering an era where media will be everywhere, and we will use all kinds of media in relation to one another’. In addition to that John VPavlik says media convergence is the coming together of computing, telecommunication and media In a digital environment. Both these statements correspond to the famous reality stars of the Kardashian family.
The Kardashians’ careers spiralled off from a reality show called ‘keeping up with the Kardashians’ which helped create their fame. However not only do they have their reality show, they now also have their own games and individual apps that they upload videos of themselves on, from doing make up tutorials to talking about different social topics. From this you can argue that the family use technological, economic and cultural convergence when it comes to using the different platforms of digital media. Such as being on various types of social media and having their own apps to keep themselves relevant. Or expanding their name as a brand to bring more money in, and allowing the audience to become the ‘user’ when It comes to their games. The question I leave for you guys to answer is that would the Kardshian’s be as famous, relevant and rich if it wasn’t for the combination of both old and the new media?