TV has developed along side the online world, now even allowing audiences to become interactive in the show. For example, talent shows like X-factor and The Voice allow audiences to go from fans to consumers.
Voting via apps and websites helps make the audience feel more connected and enable them to have a role in the show (e.g which contestant gets voted out each week).
Voting on a range of platforms makes it more accessible for audiences to get involved. This not only helps to engage the audience but also allows them to share, comment and even promote the program. Gunner Harboe describes this as ‘social television’ where by TV programmes like X-factor and The Voice are “drawing people into a shared experience”.
Allowing audiences to be more interactive and comment their own opinion is a great technique to help promote a program. I personally have used an app as a voting system and i think its a great way to make the audience more involved by shaping the outcome and allow the connection between creator and audience not so far fetched.