YouTube would not exist or reach such a popularity if not its audience. We decide what is ‘cool’ and what isn’t by liking the videos, sharing and subscribing. So many videos would not go viral if not our participation. Does anyone remember ‘The Harlem Shake’? I personally see no point to it but it was absolutely everywhere.
I still remember watching certain channels on YouTube where the author had a couple of subscribers. Now, I go back and the numbers increased to millions. All of this is because we engage with their videos. Everyone has an opinion and if the author addresses a topic that we are interested in, it’s hard not to comment. In addition to that, if we like their point of view we might even subscribe and that’s how we participate in YouTube’s creation.
It’s incredible to think what an impact our ‘view’ on someone’s channel has. I have been watching a couple of girls on YouTube doing make-up or fashion videos and they would just do it for fun. Now some of them have their own line of clothing or make-up, a book about them has been published, they travel around the world to do campaigns.