Something that I found really interesting with copyright is the ability to copyright a person’s name when it is associated to a business or has the ability to damage an individual’s reputation if used in the wrong way. Recently, Kylie Jenner has been battling to copyright the name ‘Kylie’. However Kylie Minogue, an Australian pop icon, is fighting Jenner for the rights. When I first heard about this I thought it was ridiculous for Jenner to think she could copyright her first name, but looking further into copyright of names people like Sting and Steve Borden have their names under copyright law. If Jenner’s name, ‘Kylie’, represents her entire brand (which consists of clothing, makeup, accessories etc) should she not be able to copyright it the same way other brands such as ‘Prada’ and ‘Chanel’ have? Minogue’s argument, and rightly so I think, is that she has been associated with the name Kylie for far longer than Jenner, and has her own empire and brand tied to that name that supersedes Jenner’s. I can’t believe that people are so protective these days, and so afraid of having their reputation tainted, that even a rather common first name could be copyrighted.