For my last blog post, I want to discuss convergence. The Kardashian’s have taken social media by storm and have ‘broken the internet’ a few times too. Kylie Jenner, the youngest of the sisters began her life on the linear television show, Keeping Up With The Kardashians broadcast on the E! channel, from there she became a recognisable star.
Branding her own image using social media like Instagram, Vine and Snapchat where she shares pictures of fashion, promotes cosmetics and health products/food like Teatoxs’. Kylie is a big fan of Snapchat and creates Snapstories which is a short form of content which are hand held 10 second shots filmed from her phone where you see what she does during her day and where she also promotes her Kylie Lip Kit cosmetic line.
She now has personalised app where she share fashion tips, makeup tutorial, day to day vlogs as well as a radio show which can be accessed on her app via your phone or laptop. The radio show is a platform to listen to Kylie in an appointed time where she discuss ‘gossip’ and her favourite music at the moment.
Kylie uses convergence to advertise herself and her own brand using a number of platforms that are all interconnected and reach everyone on a global scale by advertising these herself and what is associated with her in a very personal way almost like Kylie is your “best friend” on social media.