You are probably questioning  what is meant by this title. Developing on what is said in that statement, the new error of digital media and the wide range of technology we have today, you can argue has some way caused the loss of communication verbally. What makes me say this?

Social media has reached an epidemic proportion where it is used across the world by a variety of age groups. And with the development of technology we have today, social media can be accessible In many ways. For instance through our phones, laptops, iPad’s, computers etc.  And the success of social media has brought most people to rely on that or replace it with verbal communication. For instance how many of your parents have said that you spend too much time on our phones, laptops or spend too much time on Facebook, Twitter, Snapchat and all other types of social media? I’ve seen that we can be physically present with people, for instance family or friends but not always verbally present due to spending time on our phones interacting with others. So would you agree that verbal communication  has been effected with digital media?

Quoting Albert Einstein, he argues that it has become appallingly obvious that our technology has exceeded our humanity, with this what other disadvantage would you say technology has among us?


Does #prayfortheworld make a change?

Social media campaigns help to let the whole world know and speak about something. I believe most of you know #prayfortheworld trend on Twitter, Facebook or Instagram. Only on Instagram this hash tag has 651,560 posts. This is a great example of how tragic event goes viral. When tragedy happens social media makes most of the people aware of what happened, but also allows people voicing their opinions through the platforms. We become all interlinked, therefore get affected somehow. #Prayforthewolrd is “a mass demonstration of grief and hope”.

Such an online reaction is supported by some users, but is rejected by  the others. Some users use the hash tag as the endorsement of prayer, but others feel like this passive action is pointless and that people should make change differently. Social media users do not only use hashtags, but also illustrations to show support for the victims. After yesterday’s Brussels attack, people have also shown solidarity online. They launched the following hash tag #ikwillhelpen, which means “I will help” in order to “offer lifts and even places to stay to anyone in need following the bombings today

I believe that using social media not to just spread the word, but to offer shelter for instance actually helps people, rather than just generates buzz. What is your opinion on the use of social media during those terrific events?

Should we keep private?

Throughout the journey of understanding the media and internet, what really stood out to my interst was the debate whether we should keep private on social media or not.

I have always been one of those people who didn’t really mind what people saw and was quite neutral about the whole topic. However, reading more in depth about the disadvantages and dangers having an online profile open to everyone I completely changed my mind.

I will be focusing on the Facebook, as it’s the platform that has been online for the longest and has developed the most. Not many people realise that Facebook allows others to track whereabouts you are through the GPS unless this option is disabled. I don’t think I even have to say how dangerous that could be.

One of the big disadvantages for the future is that many employes will want to know much more about us, things that are not visible on CV. The first thing they will do is look for us on social media and see what kind of things we post etc. Even if we delete something, it is essentially there forever.

Even if you have ounces of gold, there’s something you don’t own

First of all, I am grateful to this module because it gave me the chance to improve my knowledge about how networking modified actual society, which is a basic skill as a PR student and as a (hopefully) future PR practitioner. Moreover, this blogging experience was completely new to me and I had the chance to familiarise with something out of my comfort-zone.


The most relevant aspect that has emerged from this module is how our personal data, thus privacy, is traded by companies to companies.

We are not people, we are now an asset of commodities. What we search, our likes, our tweets, they are not mere personal preferences or opinions, they are what coal is for a powerhouse.

But there is a radical difference in this simile from reality. Right now we want to be a part of this cycle, we are not dragged in, we want to drag ourselves in. The worst part of this circuit is that we cannot live without social networks or search engines (apparently) and we do not even care about anymore about privacy.

However, companies could choose not to collect our data but we would have to pay to get access to these services as no one does anything for good.

How much would you offer for your privacy monthly? Or would you get paid for your already renounced privacy?

Soft tactics or Manipulation?

“The FBI said it had, “this past weekend”, been shown a way to unlock the iPhone used by San Bernardino gunman Rizwan Farook.”, said Dave Lee, in an article for BBC, yesterday. This Apple – FBI case have been very interesting for me to follow, as I believe its truthfulness, as much as I believe sheep can fly. I believe that, whenever such an issue becomes visible for the public, there is something beneficial in it for both sides involved.

I have always been interested in Apple’s advertising and why is it so successful. What I found out is that the company doesn’t rely on traditional tactics. They are attracting customers using manipulative, non-visible methods. Let’s take this case for instance; Apple is represented in the news as a hero. They protect their customers’ rights and care about them. And this is so clear and so visible for everyone. Apple has been telling their corporate story for years. They made Steve Job’s story a buzz; they generated a huge interest and managed to engage their customers with their existence as a brand. They let us be a part of their development.

What about FBI then, they are not interested in generating sales or customers? Their case is similar to the climate change or the racism. We are aware of them, but we got used to them. FBI is creating awareness of the surveillance they are doing and surveillance they are able to do. They are making the public a witness of their power and softly make us get used to it.

Overall, I believe every news story, makes someone benefit from it. Whether a company, a government or an NGO. What we should do, is that we should learn how to think critically and evaluate everything for what it’s really worth.

Did this module change my online presence?

While attending the lectures I obtained a deeper knowledge about how the information I share online can effect me. I was shocked by the things I learnt in the lectures, however, as soon as I left I returned to my old habits. Or did I make changes? I used this open post to think through how everything I learnt has changed the way I use the internet. Surprisingly, it did quite a bit. The lecture that shaped the way I use the internet, especially social media, the most wast the one about surveillance. I find it shocking how much they actually know about us based on our online activity. As Edward Snowden stated, “arguing that you don’t care about privacy because you don’t have anything to hide is like saying you don’t care about freedom of speech because you don’t have anything to say”. This quote is very helpful in understanding why all of us are affected by surveillance. Even though it wasn’t intentional, I changed the way I use the internet as a result of everything I learnt. Firstly, looking at my Facebook profile I noticed I barely ‘check-in’ anymore, I write comments under open posts only after think about it twice and I have deleted friends whose requests I don’t know why I accepted in the first place. Secondly, I’considered changing my Instagram account to an open one but now I’m sure I won’t. Lastly, I deleted people who I don’t consider real friends from Snapchat.
Clearly, this module has affected the way I use the internet. Did you experience the same thing? In your opinion is this a positive or a negative change?

Getting forward with convergence

When we first started this module, I wasn’t really looking forward to it. I thought it would be of no relevance to me. However, I was proven very wrong. As a future filmmaker and writer, I realized how much the internet joined people together and would help further my career after this module. The lecture that I found most interesting was the one on convergence. When using multiple platforms for the same content it reaches many people. This relates to me because if, for example I made a film, it was adapted to an animation and a book this would reach more people, people who like animation and those who like books. We can use Les miserables as an example. Even if someone hasn’t watched or read this, they have surely heard the name. Les miserables is on many platforms. It’s a book, film, musical, play, TV show and an anime. Although it was popular previous to some of these adaptations, it has reached many people across the world. Although, I’ve heard the name I never knew what it was about until watching the anime about it. And this has given me many ideas on how to be successful in what I do when making films or writing books.