Technology is fast developing in a million different ways, and things are changing to keep up with it. One new trend is the change in audience participation, going from viewer to user. I decided to look into Etsy as a wonderful example of this, Etsy is an online place where people can self promote and sell their products, from jewellery to home and living. Anyone can create an account and it has small free that go to Etsy when you sell products.
All the content on Etsy is user made, the audience are also the suppliers. If it were not for the audience using the site it wouldn’t really go anywhere – just an empty space. I love this type of selling, something about it seems so down to earth and personal, it’s also nice to know that the profit goes to the person who made the product. In a world where bigger companies come in and commercialise everything it’s good to have a place where people can go and sell their products.
What do you guys think? Have you ever used Etsy? And would you use it now?
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Network Society and the Media 
This is a great example that I didn’t even consider! I myself have used Etsy and I definitely agree that it feels more personal. I ordered my passport cover from a seller on Etsy and they sent me the wrong one. All I had to do was message the seller directly and they answered right back, apologised, and sent me the correct one! I think it gives smaller sellers and small businesses a great platform to connect with customers and spread the word about their products. This is an example of audience participation done very right.
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